After reading web 2.0 and discussing it class, the only thing in my mind
was how this relates to the evolution on media itself, how does technology has
helped us to become more and more involved in the daily process of getting new
information, and how our curious human nature help us to find new knowledge
every day. The clearest example that comes to my mind is journalism and how
this discipline has been evolving in time, and now in the XXI century is forced
to adapt to this new environment.
Considering journalism became to exist as a profession in the early XIX
century with the invention of printing, it has been through a lot of changes
since them. Beginning with one single piece of paper that only a few people
could read, to the first newspapers in Europe, moving to the great corporative
of the newspaper than began to print thousands of copies daily, magazines,
radio broadcast, the dawn of a new era of with the TV and live broadcast and
finally the arrival of digital media. The constant in every stage of this evolutionary
process, is how journalists were looking for a way to get more in touch with
their audience, make more dynamic the process of receiving the information and establish
a bond with the audience and satisfy the needs of everyone.
The most notable changes have come in the last decade with the evolution
of websites, the accessibility of internet through mobile devices and the digitalization
of news content. In the process we came from the firsts newspapers to twitter
and websites that fulfill the function of newspaper, magazines, radio stations
and TV channels. The sites encourage us to keep digging in them, to look for
more information that may interest us and keep us attached to this. They offer
videos, columns, stories, radio shows, profile of journalists and more, this is
what web 2.0 is about, the interaction of several elements to clinch the
audience, to deliver information and to improve the information delivery.
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